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Get over your fears and create your first interview product
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Production creation is something which many people struggle with when starting an online business. Getting the information to actually put into a product can be difficult, as can be finding the time to write or produce it.
A great way of creating a quality product quickly however is to do an interview with an expert in your niche and then package it up as a product…
The benefits of doing this are massive. Providing you find the right person to interview you should be getting access to an instant pool of knowledge which can go into your product.
The first step is to find your interviewee. This is not as difficult as it sounds either because they get tons of free exposure and the chance to sell themselves, meaning that many people will jump at the chance to be interviewed! Approach people in your niche and ask them. You can find them in the usual places like blogs, forums, etc.
The next thing to decide is what format you want to conduct the interview in:
You could firstly do an email interview. You simply email over your questions and let the other person respond in paragraphs, and then put the interview responses into a report or ebook. This is something I've done quite successfully in the past.
The other option is to do a 'live' interview and then record it. This could be done over Skype or telephone for example. Of course this has the advantage in that you can create two products out of the interview – the audio recording, and the transcript of the audio recording. If you choose this option it's always best to pre-plan and have a guide in front of you so as you know what you're going to talk about in the interview. You also need to let the other person know what you want to talk about in advance so that they can do a bit of pre-planning for the interview too.
Thinking of questions or topics to discuss:
This is easy – just think about what people in your niche want to know. If you don't know what's hot then just take a look at forums, blogs, or websites in your niche. For example, people in the internet marketing niche might want to know how he/she would build a list, or how they got started with an online business. Ask questions about the hot topics in your niche and you won't go far wrong with your interview.
However you decide to do it, creating an interview product is one of the easiest ways of creating a product, and it's also one of the best because you should end up with a product that is genuinely of high quality.
Amp up opt in rates with a great squeeze page
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Many would argue that the ability to produce a good squeeze page is a bit of an art form. This is true – but as long as you keep some basic principles in mind it shouldn’t be too difficult for even a newbie to create a squeeze page that converts at a decent rate.
First of all, what IS a squeeze page?
Quite simply it’s a single webpage where people enter their name and email address in order to join your list. This is usually in return for some sort of freebie – whether it’s a report, ebook package, or a set of videos. The sole purpose of a squeeze page is to get people to opt-in to your list. That’s it. It shouldn’t have any other function that might ‘distract’ the reader.
Tip # 1 – Give away a quality freebie
There was a time when you could offer a free report on pretty much anything and people would sign up for it simply because it was free. This isn’t the case any more. People are becoming more and more choosey about what they will swap their name and email address for, so the first step towards producing a good squeeze page is to make sure your freebie is of good quality and is something people in your niche will actually want.
Tip # 2 – Make sure your copy makes your freebie ‘irresistible’
If your offering is something people will want AND they know they want it – they will sign up. Your copy should pull out all the juicy bits of what they will receive and make it such that they simply can’t turn down your freebie.
Tip # 3 – Have a catchy title
We have all seen free reports been given away with the title “10 top tips to…….” In the current internet world this is seen as BORING. Give your product a catchy title and make it stand out. Take a look at the best selling products in your niche and look at the sorts of product names they use.
Tip # 3 – Use graphics to “sell” your product
Make your squeeze page look like a paid product. Spend the time or invest money into creating good quality graphics. In my opinion this is the most important step towards producing a good squeeze page. Of course there are plenty of them out there which have no graphics at all (and it seems to be an increasingly popular trend) but if you take that route then you need to be able to write really good copy. If you use graphics your copy won’t need to be as good and it’ll still convert at a decent rate.
Build your list with a “WSO” at the warrior forum
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We all know that ‘the money is in the list’ but actually building your list can be a struggle, especially if you are new to internet marketing. So how would you like to start building your list TODAY? I’m being serious here. Follow the article below and you’ll be on your way to creating what is probably the single most valuable asset an internet marketer can have.
The method I’m about to detail involves creating a WSO (a Warrior Special Offer)…
What is a WSO?
The Warrior Special Offer Forum is a special section of the Warrior forum, an online community for internet marketers, where you can post what are effectively paid ads. The only thing to bear in mind is that your offer must be better or cheaper than that is available to the general public.
Using WSOs to build your list.
Step 1: Create a product of value. You’re going to give this away to people who join your list. It doesn’t have to be anything fancy, but make sure it is something other internet marketers will want and that it has a catchy title.
Step 2: Create your squeeze page. This is where people will subscribe to your list, and ideally it should have graphics. Sell your product to people as though they are going to be paying for it.
Step 3: Create an upsell. It costs money to post a WSO ($20) but it’s well worth it, and if you stick an upsell behind your offer you’ll make money AND build your list.
Step 3: Post your WSO. Link to your squeeze page and make sure people know it is a freebie. Again sell your offer as though it is paid…
That’s it! Using WSOs to build your list is one of the most effective things you can do online. Get it right and you should see opt-ins coming in within minutes of posting your offer.
Why is it so effective?
Quite simply the Warrior forum gets THOUSANDS of visitors every day and they are all highly targeted ones too. Using WSOs to build your list can kick start your efforts in an instant. Try it and you’ll be hooked.
Make money online by freelance writing
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Many people find the idea of becoming a freelancer very appealing. You can work from home, and take on as much or as little work as you like. Getting started as a freelance writer however can be difficult. If you are new to the scene it is hard to win business because nobody knows who you are or what your writing ability is like.
Here is one way to do it (there are others but this one seems to work well!)
1. Write a sample article to show to prospective clients. Make sure it is the best you can do. Spend time perfecting it and making sure that it is grammatically correct.
2. Go over to the Warrior forum and post a WSO (a Warrior Special Offer) advertising your service. Offer a really attractive rate to get people to try you out and include your sample article within the advert so that people can see that you write to a decent standard. I would suggest a price of around $1 for every 100 words as a starting point. That should get you some initial clients.
3. Once you have completed some orders get testimonials from your clients. If they are happy with the work you produce they should be more than willing to do this.
4. Relist your WSO, this time including the testimonials.
5. After a few weeks send a follow-up email to your previous clients asking if they have any more work for you. A lot of the people you write for will always be in need of content and will have plenty of work for you.
6. Set yourself up with a website. Give plenty of samples and include some details about yourself and your initial experience.
7. Rinse and repeat. Each time you do this you will be gaining new clients and building a relationship with your existing ones. Over time you should find that your reputation builds (assuming of course that you produce good quality work) and as it does you can begin to charge more money.
There are of course other ways of getting started as a freelance writer. Sites such as Elance can also offer a fruitful way of getting freelance work, but I hope that this article has given you some food for thought.
Being a freelance writer can be hard work but it can also be extremely rewarding. For many people it provides an easy way of making money online, even if it is just as a way of funding your other business activities.
Membership sites- The secrets to recurring revenue
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Membership sites seem to be all the rage in internet marketing circles. Let’s face it – you can barely open your inbox without seeing an offer promoting the launch of yet ANOTHER new membership site or continuity program. So what’s all the fuss about? Why build a membership site?
Let me start by saying that if you are an internet marketer and you DON’T yet have your own membership site, you are missing out… big time.
The main benefit is that it gives you a recurring income (and I am sure you’ll agree this is a massive plus point! You get paid each and every month for as long as the person remains a member of your site. One subscriber paying you $27 a month is worth $324 to you over the course of a single year, and here is the best bit – you only have to sell to them ONCE. How much easier is that than trying to sell to the same people over and over again? All you need to do is to get them to continue their membership by providing quality content. This is much, much easier than selling.
You will of course find that people cancel their memberships. It doesn’t matter how fantastically amazing your website is – it WILL happen and in fairly large numbers too. But whilst we’re on that topic just take a moment to think about this – if you recruit more people each month than you lose then your income is going to rise each month. This is very cool stuff and once you have a continuity program you’ll be addicted to them and the possibilities they bring for your business.
There are other benefits too. Build a membership site and you’ll also build a very strong relationship with your members. It helps you to be seen as an authority source in your niche and builds your credibility, and they are also very attractive to affiliates. They too are compelled to promote your product for the chance to earn a recurring income.
If I was starting out from scratch today as an internet marketer one of the first things I would do is build a membership site. It gives you the security of a regular income and there are absolutely vast amounts of money to be made if you are offering the right sort of content for your target market.
